Yancey says that whites might interdate less because they are a numerical majority within American society.
The Cheerios commercial is hardly the only controversy over interracial marriage in recent memory.
(June 2005) As the United States population becomes ever more diverse, are more people dating across race lines? married couples that are interracial nearly doubled from 2.9 percent to 5.4 percent between 19, to a total of more than 3 million.
The question isn't simply a matter of whom you'll be going out with on Saturday night. Indeed, despite its increasing depiction in the media, interracial romance is still America's "last taboo," according to Tom Smith, director of the General Social Survey at the National Opinion Research Center at the University of Chicago. And recent surveys reveal that American attitudes toward intermarriage have also steadily improved: While 70 percent of adults in 1986 said they approved of interracial marriage, that figure had climbed to 83 percent by 2003, according to a Roper Reports study.
Many brands over the last several years have had ads that feature black women with white men, and yet they didn’t cause anywhere near the level of controversy as the Cheerios ads.
Why does seeing a black man with a white woman stir up a hornet’s nest of racism, but not the reverse?